Last update: 10 June 2019
I tried to go plant-based for six years, but worked in PR for a non-vegan restaurant group. I also wanted to reject clients who did animal testing, but worked for marketing companies that catered to beauty conglomerates. A large portion of my daily life involved product reviews.
In short, I’ve been pretty conflicted for almost 10 years. I had to consider the accountability, loss of clients, media relations, staff payroll and cost of living/eating fresh produce in ‘the most expensive city in the world’.
But after quitting my job to pursue a career switch, I decided to adopt a vegan lifestyle and only choose brands I’m passionate about. I went cruelty-free for personal reasons, which I believe is irrelevant to anyone who does not wish to be force-fed with a PETA logo. I am still learning to stick to new habits and hope others can make the best informed choice for themselves, too.
Points to note:
‘vegan’ = does not contain any animal products or animal-derived ingredients. It describes the ingredients, rather than the production process.
‘cruelty-free’ = ingredients and the final product are not tested on animals. A product that is cruelty-free can be non-vegan if it contains ingredients such as honey or gelatin. Similarly, it is also possible for a company that does animal testing to still state that they are vegan.
Vegan and cruelty-free does not necessarily mean that the ingredients are safe or natural.
We all have different tolerance levels to how ‘cruelty-free’ we should be. Many beauty brands fall under the grey area (e.g. Fenty beauty), especially if they’re acquired by parent companies that do test on animals. In some way, supporting a cruelty-free subsidiary could influence parent companies to follow suit if there is enough public demand.
To me, it’s 2019 and if we can build a space elevator, I don’t see how a bunny’s breakout should determine product safety. Ethics aside, most products that work best for me are usually cruelty-free.
In this list, I curated the more popular Korean, Japanese, Western (Sephora/cult) makeup brands that are certified 100% cruelty-free and not sold in China where animal testing is required.
Websites to check if your cosmetic brands test on animals:
- Google doc (contributed by reddit user – for Asian brands)
- If you’re in Singapore, you can visit beautyuncoveredsg.com to read more
Source: The Ethical Elephant
Cruelty-Free Beauty Brands
Note: Brands with an asterisk (*) are cruelty-free, but are owned by a company that isn’t. Brands marked with a ‘V’ are 100% vegan. I bolded the brands I use more often.
Anastasia Beverly Hills
Cover FX | V
Covergirl (since Nov 2018!)
Everyday Minerals | V
Kat Von D
Koh Gen Do
Marc Jacobs Beauty
The Body Shop
Other categories to consider checking:
Deodorant, Soap, Dental Care, Facial Moisturiser, Shaving & Hair Removal, Sunscreen, Perfume, Nail Polish Remover, Mascara, Foundation, Concealer, Cleaning Products, Laundry Detergent, Shampoo & Conditioner, Hair Dye, Dry Shampoo, Hair Spray, Tampons.