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Beauty

Cruelty-Free Makeup Brands: My Top List After Trying >300 Products

Last update: 10 June 2019

I tried to go plant-based for six years, but worked in PR for a non-vegan restaurant group. I also wanted to reject clients who did animal testing, but worked for marketing companies that catered to beauty conglomerates. A large portion of my daily life involved product reviews.

In short, I’ve been pretty conflicted for almost 10 years. I had to consider the accountability, loss of clients, media relations, staff payroll and cost of living/eating fresh produce in ‘the most expensive city in the world’.

But after quitting my job to pursue a career switch, I decided to adopt a vegan lifestyle and only choose brands I’m passionate about. I went cruelty-free for personal reasons, which I believe is irrelevant to anyone who does not wish to be force-fed with a PETA logo. I am still learning to stick to new habits and hope others can make the best informed choice for themselves, too.

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